iTest results.

Bill, your Cut Through results for Microsoft on 20.4.16 are...

73%

FOCUSED

How focused is your brand on customer needs?

Sharper focus on customer needs will improve relevance to customers. Your customers could be asked what improvements they would like.

80%

DIFFERENT

How different is your brand from competitors?

Different. Continue differentiating to cut to the front ahead of competitors. Regular creative reviews will ensure you continue to stand out.

47%

STICKY

How well does your brand stick in people's minds?

Increased stickiness can keep your messages in mind for longer. A creative review could be used to make communication more memorable.

67%

MOTIVATING

How motivating are your brand's calls to action?

More powerful calls to action can improve communication effectiveness. A communication review could be used to improve response rates.

YOUR TOTAL INCISIVENESS SCORE IS

67%

Implement these actionable wins and improve brand insistence.

Thank you!

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