Test Results
Tamas Rigo, your test results for deedoggy.com on 10th Oct, 2024
67%
FOCUSED
How focused is your brand on customer needs?
A mediocre score could indicate that one area is misaligned with needs or that your organisation thinks more about selling than solving customer needs. Start by pinpointing the issue then decide how to improve it.
ACTION: Talking to people is a good place to start. Ask users, non-users, and lapsed users about their needs. You will soon spot unmet needs and new ways to answer them better.
75%
DIFFERENT
How different is your brand from competitors?
A score above 67% usually points to strong differentiation. That's good news, but don't sit still because right now someone is working out how to be better than you. Keep innovating to stay ahead. Track your rivals and be ready to exploit advantages you have over them.
ACTION: Set up an early-warning system for tracking your rivals and plan an innovation pipeline with marketing support to prevent them from eroding your point of difference.
33%
STICKY
How well does your brand stick in people's minds?
A fair score could either mean there is too little communication or that communication tries to do too many things. Start by finding out why your score was not stronger, then decide how to improve it.
ACTION: Check that your brand identity is unique. Ask users where they saw your communication and what it promises. Review your communication budget. Refresh communication and invest in a relaunch.
58%
MOTIVATING
How motivating are your brand's calls to action?
A medium score could be a sign that communication is not clear enough about the benefits or what to do next. If scores in other sections were high then fix communication, otherwise look deeper.
ACTION: Request a detailed Cut Through Report to find out where improvements are needed. Create communication that tells people exactly how to respond to get relevant benefits. For long-term growth strengthen product benefits. Relaunch to boost response levels.
YOUR TOTAL INCISIVENESS SCORE IS
58%
Implementing these actions will help increase preference for your brand
medium
Email or call 01483 230393
to request a detailed Cut Through report
© CMDi / Cut Through
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